Quiz Whiz

How marketing savvy are you? Answer the following questions, then click to see if you are correct. It’s a fun way to increase your marketing knowledge!

1. What is the descriptive demographic name for the children of the baby boomers? Echo Boomers
Generation Y
Millenials
MyPod Generation
All of the Above
2. In a recent survey of senior executives at leading Fortune 1000 companies, what percentage of them had no idea of their customers' average annual value? 12%
26%
49%
67%
83%
3. In 1999 Proctor and Gamble, the largest developer of consumer products in the U.S., made a strategic decision to focus more on increasing customer loyalty to its products. The result was that they increased customer loyalty by 5%. How much of an increase in profits did this 5% increase in customer loyalty generate? 5%
12%
45%
78%
100%
4. As of 2007, 65% of businesses with Websites were doing some form of Search Engine Optimization to make their sites more productive. In 2008 an additional 20% are planning to integrate SEO into their marketing strategies. Research shows that companies do not expand their advertising budgets to do this. Instead, they take the dollars from other media categories. Which media category is the one decreased the most in order to have money for SEO? Direct mail
Exhibiting at trade shows and conferences
Print advertising in magazines and newspapers
Print Yellow Pages advertising
TV and radio advertising
5. Baby Boomers continue to be a powerhouse of consumer spending, causing massive changes in thinking about "aging." As the mantra "60 is the new 40" indicates, this group of 50+ adults is younger than ever and planning very different retirement lifestyles than those of their parents. Which state has the highest percentage of population aged 50 or older in relationship to total population of the state? Arizona
Florida
Maine
North Carolina
Pennsylvania