Archive for the ‘Web Marketing’ Category

Ask a business owner what the best source for new business is and you’ll always get “word of mouth” as the answer. Nothing is more powerful than the referrals you get from your customers. Customers are your free sales force!

In today’s e-commerce marketplace, the question that begs to be asked is this: “Is blogging the new word of mouth?”

And, if the answer is “yes”, what can you do to get blogs and bloggers to drive business to you?

First, be sure you understand Read more »

When it comes to using the Web to develop new business, perhaps the most important methodology today is search engine optimization (SEO). Being at the top rank in organic searches, or guaranteeing a top position by paying for position, are now common parts of integrated marketing strategies.

Measuring success however doesn’t end with the click. Success begins based on what happens after the click. The value of the hit or the click is what you need to measure. SEO is a variation of the two-step marketing approach adapted to a new medium.

In 2007 nearly $11 million was spent in paid placement for search engines. 90.1% of that was from media firms, 7% was placed by the companies themselves, and 2.9% was placed by specialized SEM agencies. This is expected to double by 2010.

As a business using this medium, or planning to use it, here’s what you should know as you continue with your plans for 2009 and beyond. Read more »