Archive for the ‘Sales & Service’ Category

When considering the five reasons consumers don’t buy, the reason that carries the most weight is “no trust.”

Nowhere is this truer than in selling services and ideas. Without a tangible product to hold or look at, there are no proverbial tires to kick when selling a service or idea. It always comes down to trust. As our economy becomes more and more based on services and ideas, what will happen to sales if we don’t build trust?

Here is the most perplexing reality in selling services and ideas: the person Read more »