Archive for the ‘Public Speaking’ Category
Power Words
The cover of the April 6 New Yorker is a funny look at what might be called advertising hucksterism at its most obvious. It’s the April Fool cover done by popular artist Roz Chast.
Chast’s combination of ad cartoons promise “Lottery Winning Secrets! This Could be You!”, “Finally: A Candy Bar that Burns 500 Calories as You Eat It!”, ‘”Vitamins That Make You Smarter!” and other enticements from investing to amazing sex to eternal youth.
Of course satisfaction is guaranteed or double your money back. That promise always boosts response. The words you use in Read more »
Low-Cost Ways to Boost Cash Flow
Feeling the pinch? Looking for ways to keep your brand alive and healthy during a sick economy?
To fight the blight of a tight market, it’s time to pull out guerrilla marketing strategies. With guerrilla marketing, instead of the big-budget, splashy ad campaigns you might use when cash is flowing, use stealth marketing to motivate consumers without looking like advertising as usual.
Quite simply, guerrilla techniques are the unconventional, innovative and imaginative approach for reaching customers in ways and places that are Read more »
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