Archive for the ‘Lead Generation’ Category
Low-Cost Ways to Boost Cash Flow
Feeling the pinch? Looking for ways to keep your brand alive and healthy during a sick economy?
To fight the blight of a tight market, it’s time to pull out guerrilla marketing strategies. With guerrilla marketing, instead of the big-budget, splashy ad campaigns you might use when cash is flowing, use stealth marketing to motivate consumers without looking like advertising as usual.
Quite simply, guerrilla techniques are the unconventional, innovative and imaginative approach for reaching customers in ways and places that are Read more »
The Discount Dilemma
As the competition and search for customers deepens, along with economic bad news, it becomes tempting to use price to entice customers into a buying mood.
Especially when discount brands seem to be the ones enjoying growth.
WalMart, with their every day low prices, saw a 9% sales growth in 2008 . Generic and private label brands now have nearly a fourth of the market while consumer brand sales slump, despite millions in advertising.
If you think that price-cutting is the answer to slumping sales, and you’re tempted to slash and cut your way into revenue growth, there are a few Read more »
Turning Prospects into Customers
A show called “The Bachelor” has been airing on ABC for several years. While the premise of the show is about romance and finding a soul mate, it is worth watching for some very good lessons about the basics of multi-step marketing and turning a prospect into a customer.
That’s because the 25 contestants vying to be chosen as “the one” by the bachelor must continuously market themselves through a series of contacts during which the bachelor, as the buyer, keeps narrowing the decision until the “sale” is made.
And this is why the four-steps of courtship are a good way to define the marketing steps in customer conversion and retention. The stages of development in Read more »
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