Archive for the ‘Design & Copywriting’ Category

Researchers at 3M are allowed and encouraged to spend 15% of their time pursuing any idea that interests them. This policy of 15% of time for creativity has dramatically boosted 3M’s profits many times with breakthrough new products.

Henry Ford once hired an efficiency expert to go through his plant to identify non-productive people. The expert found only one, a man who was always just sitting at his desk with his feet propped up each time the expert passed his office. The expert recommended to Ford that this employee should be fired. Ford responded, “I can’t fire him. I pay him to do nothing but think.”

Creativity is the spark that ignites fires at your business or organization.

At times like these, when economic stability is volatile, when consumers are Read more »