A Discount Recovery

In the last two weeks of August, a muse article called “The Discount Dilemma” was the third most popular topic read by thousands of people who visited the Muse page on our Web site.

Discounting continues to be a topic of interest, especially as we are about to enter the busy 4th quarter retail season. What will drive holiday shopping? How much discounting can you expect as a consumer and will you do as a marketer?

Since I am on vacation this week, I thought it would be beneficial to take another look at “The Discount Dilemma.” So once again, as you look at price-cutting as an answer to slumping sales, or a way to gain a competitive edge over others in your market, consider the ways discounting can have both a positive and negative impact in the final months of 2009.

Click here to read “The Discount Dilemma.”

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