Archive for May, 2009
Get the Customer to Find You
In the first quarter of 2009, U.S. Consumer spending actually increased 2.2%. The challenge is to get consumers who are spending to spend it with you.
This is where some different thinking is required.
Traditional marketing and branding still have the power to keep your name and message in front of consumers so you are foremost in their minds when they are ready to spend. Which is why you must continue to advertise even though the return on your investment is not as high.
But the way consumers receive and relate to advertising, and the way they shop, is changing. The consumer is Read more »
“Searching” for Results
The number of consumers performing online searches increased 20% in 2008 to more than 11.8 billion searches in the U.S. alone. In the worldwide market there were 82.8 billion searches in 2008. These figures will continue to increase in 2009.
As you strategize about where to spend your marketing budget, be sure you are allocating a portion to optimizing your results from Internet/Web searches.
This is especially important if you are marketing business-to-business. And it is why more than 26% of small B2B companies (those with fewer than 100 employees) are beefing up their online spending this year while making cuts to the overall marketing budget.
In just over ten years the marketplace has Read more »
How Reverse Thinking Can Move You Forward
The expression “When life gives you lemons, make lemonade” pretty much sums up the market place for many businesses and industries these days. There are a lot of lemons being delivered right now.
Most business owners and marketing managers know you don’t gain momentum by cutting the spending on your marketing. But that knowledge often gets forgotten when revenues are down or cash flow is tight.
One of the best techniques to use for changing your perspective, and looking at your challenges differently, is reverse thinking.
When used for marketing, the technique of thinking in reverse shows you Read more »
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Archives
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Categories
- Branding (17)
- Community Marketing (8)
- Customer Loyalty (8)
- Design & Copywriting (11)
- Lead Generation (13)
- Market Research (3)
- Marketing (20)
- Media Integration (6)
- Public Speaking (2)
- Sales & Service (11)
- Strategic Planning (19)
- Target Marketing (10)
- Web Marketing (12)