Archive for April, 2009
Trends Vs. Fads
A fad can make you rich, if you’re lucky enough to be the person who invented it. Hula Hoops, Pet Rocks, the Low Carb Diet, Ouija Boards and Koosh Balls are a few of the fads that enjoyed soaring popularity for a while and then fizzled. But at their height, they were hot.
The difference between a fad and a trend is that a fad is a product. A trend is about changes in behavior. People who are astute enough to spot trends and act on them have golden opportunities to bring the Midas touch to their businesses.
When it comes to trends, you have three choices. You can Read more »
The Value of Your Brand
Each year major brands in foods, pharmaceuticals, automobiles, and technology spend billions of dollars growing and protecting their brands. From Coca Cola to McDonalds, it is the public’s understanding and acceptance of the brand that makes the names more valuable than the products.
An established brand is a powerhouse.
Local and regional businesses frequently think of “branding” as something done by Fortune 500 companies or global enterprises. Which is why at the local and regional levels of marketing, the concept and application of branding is often Read more »
Power Words
The cover of the April 6 New Yorker is a funny look at what might be called advertising hucksterism at its most obvious. It’s the April Fool cover done by popular artist Roz Chast.
Chast’s combination of ad cartoons promise “Lottery Winning Secrets! This Could be You!”, “Finally: A Candy Bar that Burns 500 Calories as You Eat It!”, ‘”Vitamins That Make You Smarter!” and other enticements from investing to amazing sex to eternal youth.
Of course satisfaction is guaranteed or double your money back. That promise always boosts response. The words you use in Read more »
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