Archive for August, 2008
Marketing to the Wealthy
One thing about the very wealthy, even when the economy takes a plunge, they still have a lot of money to spend.
So you might think that if you just get your advertising in front of the people with money, you’ve reached the solution to maintaining sales when the marketplace is in a slump. But do you know how and why marketing to the very wealthy is different than marketing to other consumer groups?
Yogi Berra, when commenting about a restaurant in Manhattan, said, “It’s become so popular that nobody goes there anymore.” That Read more »
What You Can Learn from Political Campaigns
In a few weeks the conventions will be over, running mates selected, and the heavy artillery will be brought out to bombard every living American with ads, ad-nauseum.
Savvy business owners, however, can learn a lot from political campaigns, and especially the Barack Obama campaign. The real reason Obama is the Democrat’s candidate is because he was more skilled at marketing the Obama brand than others were at marketing their brands.
Take a look at what he does, and has done, that works so well and Read more »
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